Marketing your rental property is one of the most important steps to being successful in real estate. You will want to make sure that your rental property has a high occupancy so that it can generate sufficient cash flows to cover your expenses and realize a profit.
As soon as your rental home gets vacated, it’s crucial to make it ready for marketing. After all, you wouldn’t want to suffer long vacancies, as a vacation rental property is not generating any income.
Owning a rental property in South Florida can be a lucrative investment. But you’ll only gain the benefits of the great South Florida rental market if you know how to stage your rental home property to make it attractive to potential tenants.
Having the right marketing strategies is essential to avoid costly mistakes and ensure you remain profitable. No matter how good your rental property is, you’ll end up having to endure a non-income-generating asset if no one knows about it.
To start you off we at Florida Property Management & Sales have put together these simple tips to keep you on the right track:
Invest in Professional Photography
How can you make your rental home stand out among all other listings available? By using great pictures, of course! This is especially important if you’re a long-distance landlord.
Did you know that most people looking for a home to buy or rent will browse the photos first before reading the details?
In marketing, professional photography is not only recommended—it’s a must. Make sure to set aside a portion of your budget for professional photos, especially if you want your rental home to stand out among the rest of the competition.
Here are a few things that you should keep in mind when it comes to great photos:
Stage the Property
Before taking pictures, make sure that the property is clean and renovated, and enhanced. Get rid of any garbage or unnecessary items that may be an eyesore to the viewer. You have to create a space where potential rentals can feel excited to visualize themselves living on the premises.
Light the Property
The best time to take pictures is during the day when there is enough natural light to illuminate the area. If needed, professional photographers can use the right equipment to highlight dark corners of the room where natural light might find difficult.
Use Only the Best Angles
The ultimate purpose of professional photography is to ensure that the best features of your property stand out. Make sure to highlight the best angles when taking pictures, as well as the best rooms and spaces in your home. This makes the property look more appealing to prospective tenants.
Include All Important Rooms
Potential tenants would like to see all the rooms and spaces of the house without having to visit the property in person. As much as possible, make sure to include all important rooms, such as kitchens, bathrooms, bedrooms, living rooms, dining areas, and outdoor spaces.
Compose a Great Description
When readers are attracted to the pictures that you post, the next thing that they will do is read the description that comes with the pictures. When writing a description, make sure to be as accurate as possible.
Also, you want to be creative as well so you can lead the readers to envision how it would feel like to live in your rental home.
A good description will help improve your post’s rankings online. When incorporating an effective SEO strategy, you can ensure that your listings will be found when potential tenants search for a property in your area.
Here are the two essential components of a great copy:
Craft a Headline
The headline should be eye-catching and include all the necessary information that a tenant would want to know. The best rental advertising headline should contain the rental price, number of bedrooms, number of bathrooms, property type, specific area, and the property’s best features.
This is an example of a proper rental property marketing headline:
$2,500 3-bedroom, 2-bathroom single-family home in Highlands Boulevard with a spacious front yard.
Describe Your Property Clearly
After the headline, you need to compose a brief yet comprehensive description of the property. Include all the amenities provided, such as furniture, appliances, and parking areas.
Also, mention all the best features that your property can offer that can help readers make their decision. Use plenty of positive adjectives so readers can visualize what it would feel like residing in the unit.
Distribute Your Advertising Materials
Nowadays, the best method for posting your rental property ads is online. Many potential tenants are going online to find properties to buy or rent.
But you should also distribute your ads using traditional methods as well. This can help ensure that those people who do not go online will still know that your property is for rent. You can list your rental property on the classifieds of a local newspaper, post “for rent” signs, or distribute flyers within the area.
Hire a Property Manager
If you do not want to go through the hassle of marketing your rental home all on your own, you could work with an experienced South Florida rental property manager to help you with this task.
Rental property managers are knowledgeable of the local rental trends in the area, and they also know which platforms could gain the highest possible responses. Moreover, property managers know how to choose tenants to ensure that you won’t end up with difficult ones.
Bottom Line
Marketing is an incredibly important aspect of running a rental property. If you want to keep your property filled with great tenants you need to market.
But if you’re in need of a rental property manager in South Florida, contact Florida Property Management & Sales at (954) 752-4800 and we’ll be happy to help.